How to Get Your First CustomerPractical Advice for New Business Owners December 11, 2017
The first customer is often the hardest to find and even harder to keep. The way the first experience of a client goes may result in a company that flourishes or disintegrates. This is why making a good first impression is important.
As a new business owner, you’d want to have a plan on how to gather and create a whole network of clients. Which starts with, you guessed it, the first customer.
Building a Business That Attracts Clients
The world is full of good business ideas that flopped and didn’t amount to anything. It’s possible for any venture to fail. In fact, less than 10% of new businesses survive the first 5 years.
That sounds bad? You can always play safe by investing in a franchise.
In order to avoid this mishap, you (and your partners, potentially) need to make sure that you create a business that will attract customers.
In order to secure you have at least the minimum amount of clients, you should use every proven technique there is and find what works for you. Here are two hints:
Use Social Media to Attract New Customers
A good way a new brand, with a limited budget, can attract new customers is by using and developing social media accounts. Long gone are the days when new businesses had to use the “door-to-door” method in order to gather any clients. Today, it’s as easy as clicking a couple of buttons.
Social media has brought to the world a new way of advertising and today it’s the cheapest form of marketing. Some of the biggest breakthrough brands after 2010 had one in common – amazing social media marketing campaigns. And most research on how to do it properly is readily available and just a Google search away.
With the help of Facebook, Twitter and Instagram, just to name a few, every new brand has the ability to get their voice out there. New companies have no excuses not to run great ads now.
There are also a ton of different ways to bring your brand upfront both locally and globally, depending on the type of business.
The great thing about services like Facebook and Instagram is that you can start promoting your product before it’s even ready. Pre-orders are a great thing to closely measure the success your first product may have, and if it’s worth to make.
Using those channels means that you have an opportunity to create a community of people eager to buy your latest product, or take advantage of your latest service.
Crowdfunding can Help with Growing your Initial Client Base
By having backers of your project you ensure that you can make the service or product, and have people to ship it to.
You can use crowdfunding as a research tool to see if people are interested in what you do and whether they’ll buy your product.
How to Find New Potential Customers
Find new potential customers by examining your competition. It’s important not only to compete with them in the same marketplace but also try to find new ones.
Have a Professional Background in that Field
Many times people work in a given field before they decide to start their own business venture.
Having a personal experience in a given niché means that you have relationships already established before you started your business. This can ensure you connections in places where you’ll need them, and it will give you potential clients that you have worked with.
Work With a Franchise That Has Already Established Client Base
If you are looking to start a business venture in a niché that is over saturated and too competitive for new businesses to compete, then there is always an option of buying. Working with an already established brand is a great way to develop a business and not worry about clients.
We sell a wide variety of franchises, suitable for goal-oriented people. If you are one of them, write us.
Go to Events That are Relevant To Your Business
As a new business, it’s extremely important for you to visit events that are relevant to you. Going to them with the goal of making new friends and building your brand for the world is what can rocket your business to success.
Going to those places is as important as building an online presence. The reason being is that when you are presenting in person you are having that personal touch that an online presence can’t always have.
Interesting events happening in Australia are:
- The Early Education and Care Business Growth Forum
- The 4th Public Sector EA/PA Summit
- 13th Workplace Law Fundamentals Roadshow
- NDIS Business Transformation Strategies
Work with Influencers in your Field
Online marketing shouldn’t always revolve around sponsoring posts and making banners.
In fact, the world of marketing starts to shift by sponsoring influential people like bloggers, vloggers, or simply people with strong personal brands.
If you haven’t noticed by now, a lot of your favourite YouTubers are sponsored by businesses and they advertise their products.
A great way to find them is to gather accounts of such people and follow them. Monitor their uploads and if they are a good fit for your business. It’s great to outreach people like these and ask them for advertisement rates and of course, if they are interested.
Become a Professional in your Niché
The reason someone may buy your product, or get your service is when your company is a professional and influential online source of information in that field. This is hard to accomplish, but when done correctly this will drive a lot of organic potential individuals who are interested in what you provide, Quality and consistency over everything else!
Invest in your Online Presence
No matter what your business venture is going to be, you need to have an impeccable online presence. Depending on your budget this may mean you can outsource it to a company, or hire someone who can do it, or you may need to learn how to do it by yourself.
If you choose to do it yourself you need to learn more about Google listings, business directories, SEO and the overall process of building and growing a website organically. Learning how to run AdWords campaigns is also very important.
A business should be an always developing entity. Depending on the surrounding it should change and adapt. This is extremely important in order to keep a good amount of customers using your product or services.